✈✈✈ allium ✈✈

Do you know Havaianas is originated from Brazil, not Australia? Have always thought it's a product of Australia as it's ubiquitous there. A Brazilian who chanced upon my blog provided me with this piece of information.

Havaianas was created in 1962 in Brazil and in 2001, they began to export it. Was told a pair of Havaianas range from US$2-US$20. You can visit the website @ www.havaianas.com.br & you will be amazed with the wide range of varieties you can find there! Hmmmm.. that explaines why a pair costs A$30 in Australia.

Here's the brief history ~
1962
Inspired by Japanes Zori flip-flop sandals. The plant begins to produce a Brazilian version with a big difference: rubber. A 100% domestic product is born. Which is durable, comfortable & inexpensive.

1965
Named Havaianas. 1000 pairs of these sandals are sold per day. Consumers find them in neighbourhood stores & small establishments.

1970
A publicity campaign starring the comedian Chico Anysio nicknames Havaianas "the genuine ones" to distinguish them from the large number of imitations that has been launched in the market by competitors.

1994
To overcome a crisis caused by a sales & profit downturn, Havaianas brand launches a single color sandal : Havaianas top. Supported by some well-structured marketing strategies, this product wins over the upper classes. Making this a banner year in the life of Havainaas.

1996
A new advertising campaign revives the band & classifies Havaianas as an elegant & unique product. Magazine ads reach a previously unexplored segment of the public.

1998
Havaianas Brazil are launched on the occasion of the soccer world cup in France. New lines & styles keep expanding the family.


2000
Morale is high at Havainas. The world's top celebrities get photographed wearing Havaianas.

2001
Export of the sandals literally took off.

2002-2005
Havaianas cover the pages of the top international fashion magazines & turn into a worldwide craze. They appear in the planet's most coveted display windows. They become a fashion icon & are standard accessories at fashion shows & large events such as the Sao Paulo Fashion Week & the Oscars.

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